Global leadership and respect for SOBA America: (3) Strengthening the SOBA America brand and reputation

B: Improve SOBA America brand recognition with SOBA America merchandise and e-store.

Vision: We will enhance SOBA America brand recognition with commercial SOBA America memorabilia.

Discussion:We need to increase visibility of SOBA America beyond the SOBAN community. We need SOBA America memorabilia that can be available to the global community. These will be standard gift items and other items that are typical of US/Canada colleges and universities. It will also be a good source of revenue for SOBA America.

Action items: We will improve our branding while making money from it by taking advantage of the prestige and reputation of SOBA America. We will add a Virtual SOBA America store to our website and App where we will sell SOBA America branded merchandise. We will offer chapters the ability to market SOBAN chapter merchandise through a shared profit structured agreement. SOBAN jackets, polo shirts, cups etc. and other gift items shall be sold. This will improve our image and brand, while generating income for SOBA America.